WHH: Diamond Stevens | Founder & Owner of Satori | Life + Style
Confession time: I’m in and out of Satori A LOT. Let’s just say that not only does my son know the employees, but he also named one of his toys after them (Here’s looking at you Marshall). If you’ve ever been in this particular boutique on Pacific Ave in downtown Tacoma, you’ll understand why I’m a regular. Stocked with local brands and well known favorites, this shop has a modern vibe while still being totally down to earth. Why is it so magical? Simple: The owner. If you’re local to the area, you’ve probably seen her at the shop and today we get to hear a bit more about her journey into entrepreneurship. So, grab your tea and let’s do this: WHH and Satori.
Poppyseed: Diamond! So happy to have you on Watch Her Hustle with us today. I know a lot of people in the area know you, but can you introduce yourself to everyone else? Why did you decide to open your own store?
Diamond Stevens: Hey! Thanks for having me. Well, I opened up Satori back in 2013 after struggling to find another job. I had been working a 9-5 which was actually an amazing job but I wasn't feeling fulfilled. I had always been interested in the media/fashion industry and wanted to pursue something in that direction. I had been applying to what felt like hundreds of retail jobs to get experience but I couldn't get a call back from anyone! It was terrible. After months of job searching and thinking about going back to college again one of my husband’s friends asked him "why doesn't she just open up her own shop?". Once my husband told me that I never looked back and immediately started looking into what it took to start my own business.
PS: Never looked back. Love it. What's your favorite part about being your own boss?
DS: Everything!! But the best part by far is being able to set my own intentions for my future. I'm 100% responsible for how my business develops and that can dramatically affect my life. If I work hard and really believe in everything I'm doing I'm setting myself for the best life I could have. Does that make sense?? Being able to control my work atmosphere in a positive way really makes my life less stressful.
PS: 100% makes sense. I can totally relate to that one. How was transitioning from a 9-5 to being an entrepreneur?
DS: It really was an easy transition for me. I was SO excited to be doing my own thing that I almost worked too much because I wanted to get myself out there!
PS: Oh man! That one I can really relate to! Sometimes it’s hard to slow down when you love your job so much. So, what are you most excited for this year?
DS: For growth. I've been lucky enough to work with an amazing team and we have built an incredible experience at the shop. This past year has been by far the best and it makes me even more excited for this year!
PS: Since we’re all about empowering others at Poppyseed and Watch Her Hustle: What advice would you give to other women wanting to open their own boutique?
DS: Think about every possible outcome and ask yourself if you are prepared. Mentally- Financially - Emotionally - Physically. Opening your own boutique is incredible and so rewarding if that is your passion but it is also can be draining. If you have a life partner make sure you communicate with them during the whole process because let me tell you- they will be your rock. If you don't communicate you will have some serious meltdowns ( I have had several and it's not easy). Having a business plan also really helps you discover what you really need to start your own business and how to make it last.
PS: Such sound advice. Ok, one last one. I know you just got back from the Girl Boss Rally down in LA. I’m dying to know, is it as good as they say?
DS: It was great! My biggest takeaway from everything was being able to really reflect on how I'm running my business and how I work with people. After listening to women from every background speak and share life experiences it made me think about how I am doing things. It's good to step back sometimes and look at things from different viewpoints. I think it was totally worth it and being with 700+ women with a fire for what they do is an environment I wish I could be in everyday.
PS: Perfection. It’s so inspiring to see you hustle, while still being so authentic. Thanks for hanging out today! You guys can follow what Diamond is doing at Satori on Instagram (@satoriboutique), Facebook (@satoriboutique), and Pinterest (@tacomasatori). For those of you in the Puget Sound Area, Satori opens at 11am today (1734 Pacific Ave, Tacoma, WA 98402). For everyone else, you can order online because they ship WORLDWIDE (and also have some pretty amazing deals). Check it out here. Thanks for reading and keep hustling. #WatchHerHustleWithPoppyseed XO, Rebekah
PS: Had to share this last photo I snagged from you, Diamond because it’s so powerful. Huge shout out to this expecting mama on her first Mother’s Day, and to all you mamas out there. Now, go hug your mom, and have a great weekend!